What is fast fashion? “Fast fashion can be defined as cheap, trendy clothing, that samples ideas from the catwalk or celebrity culture and turns them into garments in high street stores at breakneck speed”. - Solene Rauturier
In 1980, the average american bought 12 articles of clothing each year, today the average american buys 68 articles of clothing each year
Women on average wear their clothes three times or less - quickly produced affordable fashion is the only way to fulfill this insatiable desire for new clothing
Average American throws away 80lbs of clothes each year
Most of the clothes you donate end up in the trash - Just one Salvation Army in New York creates 18 tons of unwanted clothing every three days
Compared to twenty years ago, we’re only keeping what we buy for half as long
If donated clothes aren't sold in a month, they’re sold to buyers in a developing country, but they end up having to throw it away to which creates landfills and end up getting burned
87% of fabric used for clothing ends up incinerated or in a landfill
Just by wearing your clothes for nine months longer, it can reduce your carbon footprint for that garment by 30% If everyone bought one used item this year instead of a new, that'd save six pounds of co2 emissions, equivalent of removing half a million cars off the road for a year
Buying your clothes second hand from thrift stores or online stores like Depop is also a sustainable way to shop. You can follow my depop account to see what clothes I'm selling here!